16 Febr 2015 – Nowadays, everyone knows sushi and probable have ever made sushi by themselves. I have, and I know how sticky it is to make sushi, but it is so much fun! It is like my youth, where I crafted a lot. The Frenchman, Joël Robuchon is a real sushi man. He probably thought: why crafting with paper and scissors, why not with sushi? And so arose Sushi Shop.
What is it?
It is a sushi restaurant where the quality is above quantity. Their focus is on sushi. Everything in their shop has to do with sushi. They want the best products, like fish, vegetables etc. Especially fish, because the origin of sushi is only with fish. They can be called as specialists in sushi. They want to have the best sushi from the world. Not only by selling sushi, what most “sushi” restaurants do, like Sumo or Sushi Mall. Furthermore, Sumo and Sushi Mall do not only sell sushi, but also other products. By example: beef teriyaki, spring rolls, rice bowl etc. And the most sushi restaurants are with “All you can eat” concept. But Sushi Shop wants to be special. They want stand out of other “sushi” restaurants. The core of Sushi Shop is to make sushi as pieces of art. They makes sushi as a culinary dishes, designed as art.
Why is it cool?
Sushi Shop is cool, because they focus so strong on sushi. In Sushi Shop, the sushi becomes a real experience. This can be linked to the trend ‘experience in the product’, because they want to make every sushi a piece of art and they want to get the maximum of taste out of ingredients by using the best products. The experience in the product, sushi, begins by the store. From the outside, it already looks like a 5 star restaurant. But so spontaneous and open, that every poor men can walk in. The windows are big and shines. Their central colours are brown and black. They have used a lot of light and dark wood in their interior. With the big shiny windows, the calm colours and the wood combined, the exterior and interior have got a sleek design. In addition to the busy daily life, when you walks in, you will be in a some luxurious store for just only sushi, then you forget for a while the time and place. It is not like just buying sushi anymore, when you steps in. It is all the luxury around sushi. And it is not only the exterior and interior what is cool, but also the sushi. The whole menu is sushi related. They have for example: sushi pizza, desserts in a sushi shape and so on. They have even themes for sushi. And in some themes, the sushi are pieces of art, where they make the sushi as a culinary dish.
The Sushi Shop fits also in the trend ‘authenticity’, because The Sushi Shop is the only restaurant, where the focus is really on the sushi. There is no other place in Antwerp, where the sushi have presented like Sushi Shop.
Price range: +++ (one sushi is +/- €2)
Place: ♥ ♥